3 ReasonsWhy Having An Online Presence Matters In A Small Town

If you’re from or currently live in Atlantic Canada, you know that small towns are a big part of our culture. Small towns have the benefit of creating tight knit communities, where everyone knows everyone and everyone knows all the local businesses. It can be very easy in a small town atmosphere to think that you don’t need to seriously consider having an online presence. Here are 3 Reasons Why Having An Online Presence Matters In A Small Town.

Visitors

Vacation, visiting on business and visiting family are all reasons that bring people into your community. According to recent stats, 3/4 Canadians have a smart phone and access to mobile internet. So while the locals might know exactly where to find you, all of those folks who are driving through and googling for the product/services they need, might be missing out on what you have to offer.

Maintaining Relationships

Coffee shops, town hall meetings, grocery stores and hockey games are all the ways that people keep in touch in a small town. Think of your social accounts as just another method that you can use. It’s a lot easier to share that great article or video through a social account than by trying to explain to someone how to find it. Remember, social media and online activities don’t eliminate all the other ways you connect with people, they just give you one more place to keep in touch.

Build An Online Reputation

Maybe 5 or 10 years from now you want to look at selling your business or expanding to another community, by having a strong online reputation it can help an interested buyer, investor or the members of the new community get to know you. It’s a perfect place to create living record of your awesome business.

Life in a small town can be the best thing in the world, but don’t forget to make the most of the digital world that’s available to you.